Business competition can be fierce with such congested areas as New York City and Boston. New York City is the largest city in the U.S. Much of this population spills over into New Jersey. The population of New York City alone greatly surpasses 7 million people. The state of New Jersey in its entirety comes close in populace to New York City. Surprisingly, it is estimated that Boston does not even break the one million mark.
Despite Boston being dwarfed in size by NYC, both cities are major commercial and retail business hubs. As every business’ financial situation has been constricted in the rent years, it is now more important than ever to maximize the effectiveness of the advertising and marketing dollars. Relying on the phonebook and news print advertising has become exceptionally expensive with the financial returns dwindling.
Websites, website marketing and website search engine optimization (SEO) is now the wisest advertising method in the present and will continue into the future. As of 2004 approximately 75 percent of the U.S. population had internet access according to Nielsen, which equates to at least 204 million people. Internet access and usage statistics have only increased since then. The rate of internet access jumps up when one examines urban centers.
With the proliferation of internet capable phones and virtually every person having available access to the internet, it only makes sense to focus a company’s advertising dollars on website marketing. It is important for the business manager or owner to note the key difference between website marketing and website search engine optimization.
An analogy explaining marketing, although over simplified, is that marketing is essentially producing ads or information for the public to see. While this may seem effective the business manager needs to realize that while manufacturing advertisements, it does not serve any purpose if the ads are on billboards facing away from view. What this means is simply having a web