Search Engine Optimization is just another tool in your marketing bag. If used properly it can bring you more customers, more prospects, and more clients faster than any other form of marketing. But, like anything else in marketing, it requires a plan. Plans require a clear end result to be defined. This is first and foremost in your online marketing plan: your end result (or conversion). What is your desired conversion?
Whatever your conversion goal is, it will involve a living breathing person on the other end of the internet connection. Before the existence of the internet, before the existence of direct mail marketing, conversions involved face-to-face interactions. Keep this in mind while developing your marketing plan. Search Engine Marketing is NOT about tricking the search engines, it is NOT about how much you pay per click and it is NOT how many websites link to your website. At the end of the day, it is about simulating that face-to-face interaction as closely as possible
When your prospective customer reaches your website, they probably do not know who you are. They are not familiar with your company and most importantly they do not want to be ‘sold’.
But WAIT??? You say. ‘I have to make money. I have something to sell. That’s why I spent so much time and money bringing people to my website’.
Yes, but here is something to ponder. When you are shopping in a brick and mortar store, say for instance that you are shopping for a new stove. What are YOU initially looking for?…
You want to know what makes the $600 model bette